No two marketing strategies can be exactly alike when you are marketing to the consumer because no two buyers are exactly the same. Understanding the various challenges of perfecting your pitch to the right buyers at the right time is vital. Giveaway products, like a custom branded microfiber phone cleaner or usb phone chargers, can help you get your message in front of those individuals with the buying power. Not only that, these handouts have the added benefit of hyper branding potential clients by enabling them to see your logo over and over while they take advantage of using a great promo product handout.
Elements of Your Marketing Strategy
When you begin developing your overall marketing strategy, you have to take the big picture approach and consider all relevant factors, such as:
- Knowing your target audience
- Cultivating brand awareness
- Building brand loyalty
How much time and attention you give to each of these elements will directly affect how successful your campaign is. Be where your audience is to see the greatest impact for your marketing dollars. For example, if your market consists of savvy online users, then advertise online utilizing something like pay per click ads on websites where your ideal clients hang out. Game companies caught on to this and started hanging out on Reddit, an online forum and general hodge podge of world news, funny memes, and cat videos. The point is, game companies saw their demographic hanging out online and started reaching out to the demographic, asking them what they wanted to see in upcoming game development. If you can engage with your target market, getting in front of them, you’ve already started to win business.
Considerations for the Consumer Market
Sometimes it can seem like consumers are a fickle lot. They make seemingly instantaneous buying decisions. It can be tough to gauge what they are basing their purchase decisions on. When making your marketing plan consider:
- the short buying cycle, catch those impulse buys
- the importance of trusting your brand
- the customer service you provide to support your products or services
- the number of touch points you have with each potential customer
The more often you can get your brand in front of your target audience, the more likely they are to think of you during those impulse purchase moments. Or for services, the more likely they will dial your number when they need what you can provide!